Search engine optimization is a process of increasing the visibility of a webpage or a website on a search engine's unpaid results. With the increasing number of blog posts, it makes it kind of tough to stand out. But you have to if you want to make your blog or website a successful one.
SEO is nothing but optimizing your content so that a search engine likes to show it as a top result for the search of a certain keyword. Optimization can be done either by designing or writing or maybe adding links to it in a way which would make Google or any other search engines very likely include your website as one of the top results.
If your blog post, article or website is on any other page of the Google search results than the first, then it is equivalent of it not ranking at all. This is where SEO plays a major role and helps your website show up first in the search results.
How to build an SEO ready content?
Below are a few points to keep in mind while building an SEO ready content
- Quality content is very important because people want to read it. People will link to your content only on its merit. It should always be relevant and relatable
- The content should be easy, readable and easily understandable by the general public
- Include keywords in your content. keyword density is important but does not write your content with high keyword density and make it sound unnatural
- Carefully edit your content. Look for misspelled words and grammatical errors. It a content has spelling and grammar mistakes then it is not SEO ready